Experiences of nurses working in palliative care Dissertation

Experiences of nurses working in palliative care - Dissertation Example I wish to express my gratitude to my supervisor, Mike for being there for me and taking time out of your busy schedule to meet up with me and giving me valuable advice and guidance, once again a massive thank you. A special thank you to my family in Cameroon, especially my mother who have been my pillar of strength, and her unending prayers for my success. To my sister Quinta and my brother Collins, thank you all for your support and encouragement and I pray and wish for better things for you both. Finally to my better half Tiga, thanks for your enduring patient and coping mechanism when I was really down and stress, thank you so much for your understanding. Abstract The aim of this critical literature review aim is to investigate the experiences of Nurses working in the field of palliative care. It will examine at length using qualitative methods and only primary research papers. The objectives inherent in this field of nursing include symptom suppression as well as psychological su pport for patients and families alike. This review will provide the reader with current literature on the identified subject. The process will involve choosing a topic, search relevant literatures pertinent to the chosen topic, gathering reading and analysing the literature. Three theme chapters will emerge from the review which will be looked into in depth. Palliative nursing is a relatively new specialization requiring greater understanding and advocacy. The Supportive care model is emphasized as a description of the objectives necessary for this specialization. The most prevalent pathology leading to the need for palliative care is cancer, but there are other chronic illnesses that also put patients in need of this form of support. Finally, nurses themselves require a proactive emotional support structure to avoid compassion fatigue and burnout. Table of Contents Title Page Acknowledgement Abstract Introduction Background Methodology Theme Chapter 1 (Challenges in palliative care ) Theme Chapter 2 (Trust in palliative care) Theme Chapter 3 (The wellbeing of palliative nurses) Discussion of Finding Limitation of study Limitations of the Literature Review Process Conclusions and Summary Implications For Practice Reference List. Appendix 1 Dissertation Proposal Appendix 2 Timetable For the review Appendix 3 A Structure for appraising Qualitative Research Matrix Table CHAPER 1 1:1 Introduction. This critical literature review will explore nurses working in palliative care and their experiences. According to the World Health Organization, 60% of the 56 million people who die somewhere in the world every year would benefit from palliative care during their final months (WHO, 2002). Among these people not all are among the elderly. There is ample evidence that a caring approach which embraces psychological, psychosocial and spiritual support is highly effective and is valued by both patients and families (Beaver et al, 2002. This review’s purpose is to provi de the reader with adequate and most current literatures on the identified subject (Cronin et al, 2008) the processes involved a literature review, identifying a topic, search relevant literature, gathering, reading and analysing the literature and writing the review (Cronin et al, 20

Market for Energy Drinks Essay Example for Free

Market for Energy Drinks Essay 3.How is the market for energy drinks, sports drinks and vitamin-enhanced beverages changing? What are the underlying drivers of change and how might those forces individually or collectively make the industry more or less attractive? The market for energy drinks, sports drinks and vitamin-enhanced beverages kept on changing through differentiation from other brands to have a better brand image and also to meet the demands of the consumers as it is said that USA has helped greatly in the growth of the industry. Because of the significance of brand recognition, the sellers kept on building the product and how it to be most familiar. Product innovation, one of the market’s drivers of change, is said to be the most important competitive features of the alternative beverage industry. Alternative beverages competed on the basis of differentiation from traditional drinks (carbonated soft drinks or fruit juices) so for energy drinks, they often changed the taste, the energy boosting of their ingredients, and image. It is also through marketing innovation and efficient distribution systems that the industry kept on changing by always having varied its packaging, clever ads, endorsements from celebrities/athletes and sponsorships. Alternative beverage sellers also need to have efficient distribution systems to be successful in the industry. These forces only made the industry attractive because it can attract first time buyers through product and marketing innovation and offer responsive customer service to large customers which may then lead to an increase in market demand, make competition more intense and lead to a higher industry profitability.

Rendell Company Case Study Essay -- Business Case Study Essays, solut

Rendell Company Case Study Executive Summary This report will give us a clear perspective as to what the optimal organizational structure that suits Rendell Company plus some additional control system in attaining the company’s main objectives. We will be also tackling the roles, functions and responsibilities of a controller in an organization. This case takes us into Rendell Company which is currently having problems between the corporate controller and the divisional controller. We assessed the advantages and disadvantages of the organization structure of Martex whether it can be applied and be implemented to Rendell Company in order to resolve the problem. Through the frameworks and issues, we concluded that while current setup would cause some budgetary discrepancies because of the lack of loyalty between the divisional controllers to the corporate controller, changing the organization structure of Martex would cause a disparity between the division manager and the divisional controller thus resulting in an anxiety in their working environment which is too costly as compared to maintaining the current setup. I. Case Context Rendell Company is experiencing some difficulties in implementing its modern control techniques due to the irking relationship between the divisional controller and the corporate controller (Mr. Bevins) resulting in an added fat to the organization’s budgets. Now, with these problems, Mr. Bevins is interested with the organizational structure of Martex if this will be the solution of the current problem. II. Problem definition How Should Rendell resolve the current reporting relationship of the corporate controller and the divisional controllers to achieve goal congruence? Is the controller relationship of Martex better than that of Rendell’s current organizational relationships? III. Framework The group worked out on these following considerations in resolving the issue: 1.  Ã‚  Ã‚  Ã‚  Ã‚  First we identify the company objective which is to achieve profitability and growth. 2.  Ã‚  Ã‚  Ã‚  Ã‚  Attaining goal congruence within the organization is important to support the company’s main objective. 3.  Ã‚  Ã‚  Ã‚  Ã‚  Analysis of the current organization and reporting structure by evaluating its strengths and weaknesses. 4.  Ã‚  Ã‚  Ã‚  Ã‚  Assessment of the proposed organizational set-up (patterned from the set-up of Martex) by evaluating whether implementa... ...ke more active involvement in the budget VI. Basic Justification Since an accounting system is already in place in Rendell, change may not be easily accepted by the concerned divisions. Such changes may cause a dysfunction in the organizational structure since making division controllers report directly to corporate controller might cause destabilization in the structure of authority in the divisions. Loyalty issues may also arise because division managers may feel by-passed or spied-upon which may cause more problems in the long run. Thus, more importance should be given in preserving the power structure in each division. It is better that the company face the problem of having fats in the expense budget rather than give up order in each division and jeopardize the established line of authority. As a conclusion, maintaining the current setup would be better than changing it into the structure of Martex in achieving the goals and objectives of Rendell Company. VII. Operationalize / Implementing our Decision Implementing our decision would include retaining the current setup and adapt changes (as mentioned on our decision) from Martex to reduce the â€Å"fat† in the budget.

The Issue of Race in Othello Essay -- Othello essays

The Issue of Race in Othello    In his production of Othello for BBC television (1981), Jonathan Miller asserted that Othello's race does not greatly impact his downfall in the play.   He maintains that while Shakespeare touches upon the issue of race, the cause of Othello's demise lies elsewhere.1   However, the implications of race in the play directly lead to its tragic ending; it is this issue that impels the characters to set the tragedy in motion.   Brabantio would never revolt against the union of Othello and Desdemona if it were not for Othello's blackness.   Roderigo could never be motivated to pursue Desdemona were it not for his belief that their relationship is unnatural.   By far the most significant racism is Othello's own, racism that Iago brings to the surface by playing upon Othello's racial insecurities.   Finally, it is racism that serves as Iago's primary cause in his destruction of Othello.   Brabantio is very selective about suitors for Desdemona, as is evident from his vocal condemnation of Roderigo.   After learning it is Roderigo lurking about his window, Brabantio tells him, "The worser welcome! / ... In honest plainness thou hast heard me say / My daughter is not for thee" (1.1.92-95).2   Although Roderigo is a wealthy native Venetian, in Brabantio's eyes he is not worthy of Desdemona.   Despite these strict standards, it would seem that Othello could win Brabantio's approval; he holds a lucrative and prestigious position as the general of the army, he is born of a noble background, and he has the respect of the State.   In addition, Brabantio has an affinity for Othello, as he explains, "[he] loved [Othello]; oft invited [him]; / Still questioned [him] the story of [his] life" (1.3.128-29).   There is no ... ...his possibility and fights it.   Through resisting the stereotypes, as opposed to acknowledging and accepting that they exist, Othello increases his internal conflict.   Had he the necessary strength and faith in himself, the conflict could not have arisen; for when there is no resistance, the struggle ceases.   Rather than label Othello as a racist or anti-racist play, it is more significant to see how, from a racial standpoint, the tragedy demonstrates the explosive effects that racial dissonance can produce when combined with other personal insecurities.    Notes 1.   Jonathan Miller, television interview, BBC, 1981.   Quoted by Sylvan Barnet, "Othello on Stage and Screen," in Alvin Kernan, ed., Othello, Signet Classic Edition (New York: Penguin, 1998): 230.   2.   All references to Othello are from the Signet Classic Edition (New York: Penguin, 1998).

Australian artist

The everyday phenomenon or contemporary art is art made since World War II or the art made or produced at the current point in time. Since 20th century the common concern was and is what constitutes of art. Contemporary art is not always easy for it takes a person to the heart of many ideologies and issues. And for our case it helps Australian populace to know their past, present and future. (Crosskey 77) National identity was an issue the Australians argued about in 1990s the symbols, images representing Australians experience and history.Artists focus on symbols or issues that we ourselves do not treat with seriousness e. g. suburban houses or even acknowledgement of indigenous Australians experiences. Art display welcomes questions but also a reflection of values, history and lifestyle. (Daly 188) Australian Art Australian aboriginal art and post colonial art are classified under art of Australia. In both western traditions and indigenous traditions Australia has produced distingu ished artists. The uniting subject for both histories of Australian art is the sacredness and importance of the land. (Smith 42) Early colonial art when taken to Europe was received with skepticism.John Lewin was the first resident professional Australian artist; he arrived in 1800 and had two publications on natural history of art. In natural history, in 830 especially there was some ethnographic portraiture of Aboriginals. (Lindsay 138) There has been a gradual change since 1788 in Australian art from a European sense of light to an Australian one. Lighting sense in European differ from Australian this is reflected on early attempts at landscapes. In 1835 to 1878 Conrad Martens a professional artist painted many landscapes which made him financially successful.His work on landscape was regarded softened so as to fit European emotional response. John Glover was another significant landscape artist of this era. (Pratt 69, 240) In 1840s attempts of art exhibitions were made and manag ed to attract some artists but there financial difficulties. Regular exhibition became popularized by 1850s with huge display of various arts. (Lindsay 138) Decorative art such as water color painting, miniature, and functional objects such as urns, before second war I became more popular in Australia.Modernist art after World War I began to be felt and cause disputes between detractors and its practitioners. (Wood 30) Archibald Prize the most famed art prize was founded in 1921 even though definition of portraiture has always yielded to disagreements. There was evident cross pollination of Aboriginal and western art in 1930s and 1940s, after Australian interior was opened. (Art Gallery of New South Wales 19-22) Artists in 1940s began to try other styles such as Surrealism and others. John Brack brought to attention suburban landscape; there was an increased landscape painting.Brett Whitely a Sydney artist was one of the known painters till his passing away in 1992. (Biennale of Syd ney, 102) Papunya Tula School or ‘dot art’ developed after Geoffrey Bardon a teacher in 1971-1972 motivated the Aboriginal people of Papunya to paint their dream time narratives on canvas, one of well known artist of ‘dot art’ is Clifford Possum. Dot Art style art has become well recognized through out the world. Some of well known contemporary Australian artist have progressively used video and photography i. e. Tracy Moffat in their work. (Art Gallery of New 50-62)Aboriginal artists that make use of western in-between have been recognized internationally and seen as recent time great painters’ example being Freddy Timms. The Australian war memorial has some authorized war artists such as Rick Amor and others for East Timor peacekeeping mission, Lewis Miller in the 2003 Iraq War. (Bosch 90) Artists Imants Tiller Diaspora of Imants Tiller art took an everyday phenomenon that was overlooked. Diaspora means a dispersal of populace of same national beli efs or origin. Diaspora was a series of Imants Tillers in 1990s which he described as a new exemplar in his work.His four painting were relating to displacement of persons from their original land of your birth due to colonization and dissimilar cultures combination which makes the most part of the narratives and legacies of these societies in the 20th century. For people in Australian and New Zealand countries Diaspora is inbuilt in creation of the society that they are today. (McCulloch 776) Imants paintings were Diaspora 1992, Izklied 1994, Paradiso 1994 and farewell to reason 1996. The thing that was conspicuous about Tillers paintings was the way one big painting had small one next to each other.The impression that is created by Tillers different interaction of his four art works is that one of worlds within worlds, moving in numerous courses within each work and from one to another. This works are in relation to Till ongoing interest to turn over professed ideologies on periph ery and centre of North America and Europe and on one side and comparatively indistinguishable places on the â€Å"world stage’ e. g. Lavitia, Australia, and New Zealand. While the liberty of Baltic States was a facilitator for Tillers four series, his works integrate a broader concentration in the insider/outsider puzzle across boundaries.(McCulloch 776) His work also notes reoccurring cycles of loss, new beginnings and require admitting varied voices. A non-Balt or Balt that observed the great pro- independence protests in 1988 to 1991 will not remember them and the great moving impact they had; the tears, the songs, the sense of liberation as populace were able to utter open things which in forty years they were afraid even to sigh in secret; ‘For you shall know the truth and it will set you free’ Anatol Lievin. (Rowley 192-193) Diaspora 1992Tillers painting Diaspora 1992 was a reaction to the theoretical political events in 1990 in Lavitia (Home nation to hi s parents). Tillers connection with Lavitia was unclear his alertness of an innate culture and the image was of the past, were constants in his childhood. They moved from Lavitia to Siberia in Baltic State which emerged after collapse of Soviet Union as refugee due to colonization. This led to Tillers outstanding sudden turnaround. (McCulloch 776) The painting that Tiller exhibited in Melbourne, at a Gallery was his first to enter Diaspora collection.This work included many references i. e. fragments of images, images, symbols and words from more than twenty works of art of eleven artists from dissimilar art chronological periods and dissimilar cultures. Pierre Restany commented: ‘The spectator witnesses an unfolding of coded messages and secret references, imprecations and fragments of ex-votos, making up the flux, or rather the weave of collective memory. ’ (Rowley 192-193) Izkliede 1994 Izkliede 1994 was created with Australian spectators in mind. It composed of many small pictures like in Diaspora 1992.Tillers second art has elements in moving up and downward in instabilities performances; this can be translated as globe further than the purely purposeful and rational features of reality. Rudolf Steiner has described it, ‘what is essential is the fact that the visualizations liberate the soul from dependence on the physical. ’ Izeklied can have many meaning like a language. Swastika on the inflammatory matchbox symbol when it adopted by the Nazis caused people to die in millions, for over 3000 years the symbol had been used in many cultures symbolize life, sun and good luck.(Curnow 148) In Izklied there is Joseph Stalin’s head portraying political image and is surrounded by shapeless masses. When this piece was displayed in Sherman Galleries in 1994 it made a lot of impact to those who saw the piece. By the moment Tillers painted his version the Cold War it had already ended. In Tillers title he suggests that many other bat tles were in the mind of many people this included the need to take precaution and protect the surrounding through out the world. ‘Let us posses one world, each has one, and is one’ this writing on the piece gave it new energy.(Curnow 148) Paradiso 1994 Paradiso 1994 is the third work of Tillers in Diaspora. Its context was relations in a disjointed world. His third work was reflecting on relocated people hope for a new ‘promised land’ after going through various problems. This notion or though was never a reality though the displaced people were freed from day to day domination in their own country. The situation was very tough in the countries they took refuge in as they tried to go on with their lives. This ideology of paradise, is connected with faith; gone astray, found and longed for.Tillers slots in Meka’s book and his words writings ‘We are dreaming of bread and liberty We’ll dream the same when we die Hungry, imprisoned, enslave d And scattered across the face of the earth’(Rowley, 192-193) Farewell for Reason 1996 In Farewell for Reason 1996, they are many secret codes that speak about mortality and rites across diverse cultures. In farewell to reason the idea of recycling is seen because of the panels on the top left and right, in bold letters ‘see’ and ‘surf’. His adaptation of the words such as ‘surf’ an abbreviation for ‘surfeit’ it has profaned and sacred implications.This work was the last on Diaspora by Tillers. (Rowley 192-193) Finally Diaspora series advocate that social, cultural and local specificities influence language and the manner we think, difference of culture is there for us to come to grips with it, coexistence is a procedure of becoming that is incessantly developing. (Curnow 48) Gordon Bennett and Peter Robinson Peter Robinson and Gordon Bennett in the late 1980s and early 1990s, the have had the intention of commenting, expos ing and reflecting on the occurrences of New Zealanders and Australians.Their works describe and state current day culture, considering the creation of country societies and histories after the colonial rule and also look into the function of an artist in the modern art industry. (Benjamin 127) The both have dissimilar degree of aboriginal descent in their personal past and this has manifested in production of the two artists work. Robison at first gained skills as a sculptor and Bennett work was on painting. Their origin has played a great role in their work for it is divergent in the art world and from how they define their own identity.They do not agree to be called native artists; they prefer their art not to be weighed down by the descriptions of others. In each artist art work there are some visible elements such as native history, post European arrival and the impact of social politics and conflict with the awful nature and other cultural and current experiences. (Benjamin 12 7) Their works have been displayed in Three Colors Exhibition and Catalogue basically to give their work closeness rather than compare the two.They both knew very little about the components work for they had not met prior, but Three Colors gave them this opportunity for their art to talk to each other. In compassion with Ross Gibson's portrayal of a physical but also a thought of ‘badland’, ‘†¦ a disturbing place that you feel compelled to revisit despite all your wishes for comfort or complacency’ Robison and Bennett react to and involve their cultures, to address problems that are likely to be ignored or serve that risk. Their approaches of art make us to keenly look at the difficult issues at hand (Cambridge 34-40)Bennett’s expression on the abstract notion of identity bothered specific conformist views that regarded the native Australians, the hegemonic perspective of native culture and past as formulated by the colonial dialogue, and broug ht close concentration to the widespread implication of such deliberating for viewer and subject. Bennett’s early works seemed to have a liberating sense, for they confronted the Anglo-Saxon Australian description of history seeking to acknowledgement, motivate understanding and re-examining of approach and communal actions.(Cambridge 34-40) The Coming of light 1987 this is an indication of Bennett’s early works which was filled with anger i. e. a sarcastic tone going throughout his practice. His title was indicating modernization and bringing light to savage mind which was dark. The Urban European attack in this project is represented by elements such as typical city buildings, a backdrop of a mass of European white faces looking with eyes wide opened at one black native and a guillotined jack-in-the-box hanging from a nose.Use of alphabets in his work is a symbol of capital and commerce, indicating the power in European language and other structures of thought. (Benj amin 127) Peter Robison in his work tried to answer ‘What kind of Maori person was I, if at all? He was from Maori tribe. By choosing g art as a career he was to revive political and cultural interest in Maori individuality, language and customs at that time. He went deeper into the Maori heritage in his work: ‘I am of Maori descent and maybe I'm aware of it, or completely unaware – but I've been de-tribalised.So when I started producing Maori art it was like I was part of a lost tribe that had lost its roots in Maoriness and was finding its own roots. ‘ (Benjamin 127) Gordon Bennett and Peter Robinson work Tongue Of The False Prophet (1992), 3. 125% (1994) and Untitled (1994) are indication of Robinson's reply, reviewing and investigating his individual stand in the intricacies of the New Zealand cultural state. Robison work the ‘percentage paintings', 3.125% (1994) symbolize the inquisitive position that he followed in answering to his ‘Maorine ss' in an opened-ended method, focusing on the dualities inside his individual state of affairs and the superior bicultural state, through its olden times of battle over dominion and privileges: ‘A large number of Robinson's works have centered on this issue – not just the tools and methods that the power culture in New Zealand has used to de-legitimize and diminish Maori cultural identity and Maori rights to lands and resources, but also the impact that such experiences have had upon the Maori people. ‘(Benjamin 127) 3.125 percentage , is the mathematics quantity of Maori blood containing Robinson's ancestry, a number that can be thought as insufficient or sufficient to assert social or cultural rights, depending on the alternative of defining structure; blood, familiarity, or policy: ‘And then they accuse you of jumping on the Maori art bandwagon. The percentage paintings were a way of exposing these kinds of attitudes. It is my belief that Maori identity is a matter of identifying yourself as Maori – belonging in terms of ancestral connections as opposed to being a concept of how much Maori you are in terms of blood quantities.‘(Benjamin 127) Self Portrait (Good Guys) has a powerful mournful expression on the psychic, self and social effect of color disparity and assimilation. It is against generalization and subsuming of identities on grounds such as scientific, social religious, political or any other grounds. ‘This is what my project is all about – not only through my art but in my coming to understand for myself that I am a measure of Australia and of Australian culture, that I was conditioned and socialized into this culture in a fairly average way.I feel that by deconstructing my false notions about myself and my Aboriginality then, in some way, I am also reflecting how that is being falsely reflected within Australian culture. So, there's this connection between my deconstructing this image in myself and deconstructing it in Australian culture. ’ (Benjamin 127) Robinson respond to current concerns with ethnicity and identity or other issues is to satirize political accuracy. The irrefutable legacy of lineage is closely examined by Robinson and Bennett in works acknowledging the difficulties of self identity.Self Portrait (Ancestor Figures) (1992) is one of Bennett’s work mostly documented among their works. (Benjamin 127) Boy Am I Scarred, Eh! (1997) there was a scarring and psychic damage to Maori after McCahons speculation. ’ I see much of my current work as History painting, not as a documentary History painting, but rather it is painting that investigates the way history is constructed after the event, always mediated by someone's point of view, a teleological one point perspective that reflects a Eurocentric bias.‘(Benjamin 127) In early 1990s Bennett’s painting had accounts of optical grids, perspectives, black voids signs and dates signi fying the impact and actions of arrangements of thinking applied by European colonial governments and individual putting borders and giving significance to the land of Australia and its populace. (Benjamin 127) Conclusion The Everyday phenomena style of art has affected the communities in a positive way since they get into issues that in most cases would have been ignored or overlooked.In Australia during the 1990s the artist and everyday theme was similar since during this period there were issues such as European colonization, displacement of people from their land and people taking refuge in other states in hope of a new start of their lives. Imants Tiller, Gordon Bennett and Peter Robison in their work have interest on the everyday phenomena in their work. (Crosskey, 77) Works Cited Bosch A. V. den, Aesthetics, Allen & Unwin Publishers, 2005, ISBN: 1741144558 Biennale of Sydney, Sydney Opera House, Art, Modern, Biennale Publishers,2002 Wood P. , Perry G. , Postmodernism, YALE UN IV PR Publishers, 2004, ISBN: 0300101430 Lindsay, R. , and et al, Painting, Modern, National Gallery of Victoria, 1983 Pratt W. B, Encyclopedias and dictionaries, Australia, Grolier society of Australia, 1977, ISBN: 0959660402 Lindsay, R. et al, Art, Australia, National Gallery of Victoria, 1987, ISBN: 0724101225 Daly M. , et al, Australia, Rough Guides, 2003, ISBN:1843530902 (Crosskey , J. Philip, Rose G. Roger, Art/Pacific Area, University of Hawaii Press, 1993, ISBN:0824815734 Curnow w. , Art, Australia, Craftsman House, 1997, ISBN:9057032716 (Rowley, S. , Handcraft/Philosophy, Allen & Unwin, 1997, ISBN: 186448313X McCulloch, A. , Biography, Allen & Unwin, 1994, ISBN: 1863733159Benjamin R. , Art, Australia, Guggenheim Museum, 1995, ISBN: 0892071451 Cambridge Scientific Abstracts, Art Modern, Clio Press, 1969 Art Gallery of New, South Wales, Art Modern, the Biennale Publishers, 1986, ISBN: 0959661956? Smith, S. Ure, Traveling Exhibition, the Museum of Modern Art, 1941 Art Gallery of New South Wales Art, Australia, the Gallery, 1989?

Theme of Blindness in Lear and Oedipus Essays

Theme of Blindness in Lear and Oedipus Essays Theme of Blindness in Lear and Oedipus Paper Theme of Blindness in Lear and Oedipus Paper Essay Topic: Bless Me Ultima Blindness Sometimes the blind can see more than the sighted. During a scary movie or a horrific event, people may cover their eyes, choosing not to see the truth. As human beings, we often become entrenched in the material world, becoming oblivious to and unable to see the most apparent truths. Oedipus, the main character in Sophocles play Oedipus Rex, could not see the truth, but the blind man, Teiresias, saw it plainly. Sophocles uses blindness as a motif in the play Oedipus Rex. Oedipus, known for his intelligence, is ignorant and therefore blind to the truth about himself and his past. Yet, when Teiresias exposes the truth he is shunned. It is left to Oedipus to overcome his blindness, realize the truth, and accept fate. Oedipus, who bear the famous name, fled his home of Corinth in fear of fulfilling the prophecy that he would kill his father and marry his mother. During his flight, he Oedipus kills a caravan of presumed low-class travelers. Oedipus comes into Thebes a stranger and hero who solved the riddle of the sphinx. Believing that he is blessed with great luck, Oedipus marries the recently widowed Iokaste and becomes King of Thebes. After many years, a plague vexes the city and Kreon, brother of Iokaste, comes to Oedipus with news from the oracle. He states that the plague will be lifted when the murder of Laios is avenged. Oedipus claims that he sees and understands the terrible fate of Thebes and vows to find the murderer. Since the criminal is said to still be in Thebes, Oedipus believes that a man of his intelligence should have no difficulty in finding the perpetrator. When Oedipus is confronted by Teiresias with truth, perhaps it is Oedipus own hubris, which blinds him to the unthinkable truth. Unwillingly, Teiresias the blind seer provides Oedipus with the hurtful truth. Although before the truth is announced, Oedipus describes Teiresias as a seer: student of mysteries. Oedipus looks to Teiresias for help in finding the murderer of the former king. He is trusted and respected by everyone in the city as evidenced by his introduction as the holy prophet In whom, alone of all men, truth was born. Yet, when Teiresias speaks, reluctantly but honestly to Oedipus, he is shunned and his credibility and motives are attacked. Oedipus accuses Teiresias of plotting against him and helping Kreon become king. He claims that Kreon has brought this decrepit fortune-teller, this collector of dirty pennies, this prophet fraud to him. Sadly, the citizens represented by the chorus, who once trusted Teiresias, will not side with him because there is no proof that h is prophecy is true. Within one conversation, the lavish praise of Teiresias crumbles into Oedipus hatred of him. Responding to Oedipus attacks, Teiresias tells him you with both your eyes you are blind: You can not see the wretchedness of your life, Nor in whose house you live, no, nor with whom. Who are your father and mother? Can you tell me? You dont even know the blind wrongs That you have done them, on earth and in the world below. Although, Oedipus and the citizens of Thebes do not know the truth, the audience understands that Teiresias represents insight, therefore his wise words should be perceived as prophecies of events to come and morals to learn. Teiresias though physically blind can see better or more clairvoyant than Oedipus who has perfect vision and yet still blind to the truth. In the same dialogue, Teiresias foreshadows the double lash of your parents curse will whip you. Out of this land someday with only night Upon you precious eyes. Leaving with the last word, Teiresias exits the stage telling Oedipus the truth once more. It is not till the confession of the Shepherd and the suicide hangin Now with the truth of himself realized, Oedipus is filled with grief and guilt. He blinds himself, left forever with the knowledge of the destruction and shame he has brought on his family. He says goodbye to daughters because he must live the rest of his life in exile and die where his parents intended, the wild hills of Kithairon. Oedipus blinding himself symbolizes his increase of knowledge, his sensitivity, and gives him the ability to finally see. He is now able to recognize the flaws of his hubris and the consequences of which his pride brought him. The same theme appearing in most Greek stories applies to Oedipus; the will of the gods is ultimate, and one must live humbly.

Man to Send Rain Clouds Essay Essays

Man to Send Rain Clouds Essay Essays Man to Send Rain Clouds Essay Paper Man to Send Rain Clouds Essay Paper Culture instills a important function in household life. Family traditions are frequently passed down from one coevals to the following. and normally produce added complexness from outside influence over clip. The original individuality of the belief continues to be evident. although more thoughts have been added to the basic cultural belief. In Leslie Silko’s short narrative. â€Å"The Man to direct Rain Clouds† . this quandary arises. Although a changeless influence of Catholic beliefs are evident in the Pueblo people’s society. Leon and his household still expose their Native American individuality through their actions present throughout the narrative. Silko explains that her people â€Å"were good informed about [ civilization ] . † and that â€Å"old traditions were deceasing out† ( Silko. â€Å"Language† 772 ) . The local Catholic Church’s curate. Father Paul. efforts to integrate the Church’s instruction into the Laguna’s manner of life. He shows great concern for Leon and his household â€Å"miss [ ing ] [ Mass ] last Sunday. † ( Silko. â€Å"Man† 50 ) . and requests the household to go to the undermentioned weekend. Father Paul successfully influences Leon’s sister. Louise. When she finds out about her grandfather’s decease. she suggests integrating the rite of pouring holy H2O on his gravesite â€Å"so he won’t be thirsty† ( Silko. â€Å"Man† 50 ) . Although Catholic intervention attempts to act upon the Native Pueblo civilization. Leon invariably attempts to retain his Native individuality. When Leon and Ken discover their Grandfather dead in the arroyo. they instantly perform the Native Pueblo imposts. The imposts included the picture of their grandfather’s face. binding a plume to his hair. wrapping him in a ruddy cover. and fliping Indian meal into the air current. By executing these rites. they â€Å" [ maintain ] the household †¦ and kin together† ( Silko. â€Å"Language† 766 ) . demoing the great importance they hold upon their cultural beliefs. When reassigning grandfather Teofilo back into town. Leon and Ken deceptively tell Father Paul that â€Å" [ Teofilo ] won’t [ be crowding sheep ] any more now. † ( Silko. â€Å"Man† 50 ) . in an effort to conceal their grandfather’s decease to get away the Catholic rites being forced upon him. Even though Leon efforts to maintain his Native individuality. he finally acclimates to his Catholic milieus. He asks Father Paul to integrate the holy H2O rite in concurrence with the Native American entombment. Leon exclaims that he â€Å"is happy [ about ] the scattering of the holy H2O. † because now his gramps could â€Å"send them large cumulonimbus. † ( Silko. â€Å"Man† 52 ) . merely as he has wished earlier in the narrative. During the procedure of the Catholic rite. even Father Paul â€Å"is reminded of something. † ( Silko. â€Å"Man† 52 ) . in respects to a connexion between the two civilizations beliefs. The pouring of the holy H2O displays a metaphor. The metaphor demonstrates. that if one finds similarities between different civilizations. the ability to accept the thought into your ain manner of thought. becomes much easier. When civilizations collide. their beliefs hold a inclination to act upon one another. However. the original beliefs and values must be kept noticeable. or else the beginnings of the civilization may decease out. Silko’s account â€Å" [ Cultures ] . convey us together. despite great distances between [ them ] . † ( Silko. â€Å"Language† 772 ) . shows that the different beliefs people withhold brings us together. Although the Church efforts to act upon Leon’s household. and Leon attempts to maintain the individuality of his beliefs. they finally concede to organize what may be known as a new signifier of Laguna civilization.

12 Years a Slave. Solomon Northup

12 Years a Slave. Solomon Northup Free Online Research Papers In 1841, criminals seduced a free black New Yorker named Solomon Northup into slave territory by the promise of a job. There, they illegally sold him as a slave. When he protested to the slave dealer that he was free, the dealer beat him. He would learn not to assert his freedom, but over the next twelve years he attempted to free himself on several occasions, all which failed until the last, successful effort. (1-40) Solomon Northup first tries to escape while on board a ship that was sailing to a New Orleans slave market. Solomon and his two new acquaintances Arthur and Robert, plan to take over the ship and sail north. Solomon, Arthur, and Robert were to hide under another smaller boat that was on deck and to carry out their plan at night. Solomon and Arthur were going to sneak into the captain’s cabin and steal the pistols while Robert stood guard outside the door with a club. Unfortunately, they were unable to carry out their plans because Robert fell ill, and died of smallpox within a few days. (44-46) Next, Solomon was helping to build a cotton press when John Tibeats, who did not like Solomon from past experiences, critiqued everything he did, even though it was right. John Tibeats grew very angry and approached Solomon with a hatchet swearing he will kill him with it. Solomon and John Tibeats struggled a while and eventually Solomon was able to take the hatchet away from him. Then John Tibeats again tried to attack him with a stick and again Solomon was able to take control of the situation. While he struggled with Tibeats, Solomon or â€Å"Platt† considered killing him but then decided that he would severely beaten or maybe even killed as well, because he would be found guilty in the courts. Platt decided to run away to his former master’s house, that of William Ford. While trying to escape, John Tibeats and a pack of dogs chased him all day through the woods and marshes as Solomon ran for his life. Northup finally lost his enemies when we crossed the swamp , because the dogs were no longer able to track his scent over the water. Slaves were not taught how to swim, but growing up a free man, Solomon Northup loved to swim, and that ability saved his life. After days of crossing the wilderness and the swamps, Solomon met a white man and a slave on the road, and received directions from them to William Ford’s plantation. Northup arrived to the Ford’s plantation and they took him in and protected him from John Tibeats, because Ford still owned part of Solomon. If Tibeats were to hurt or kill Northup, Ford would lose his property, Solomon, or his value could drop. A few days later Solomon was rented to Randal Eldret by William Ford to work for him. (98-113) A few weeks later, Solomon Northup attempted to escape by persuading a ship captain to let him hide on board his ship that was headed north. Northup’s ability to play the violin gave him the opportunity to travel to other places and make more money then most other slaves. When Solomon went to Centreville, which is a port city on the Mississippi River, he asked the captain of a steamer to allow him to hide within his freight and sail north with him, and would pay him everything he had. The captain pitied Solomon and wanted to help him, but it was too risky for the captain because if he were caught he could have been killed or put in jail for helping runaway slaves because they are some else’s property, so he denied Northup’s offer. (149-150) Finally, Solomon met his master’s, Edwin Epps, friend Samuel Bass and Solomon finally found someone he could trust and possibly help him escape. Samuel Bass opposed slavery and thought that no man should have the right to own another man because he thought it was morally wrong. Solomon eventually told Samuel Bass his true life story and Bass was appalled by it. He felt bad for Solomon because he disagreed with slavery, so he vowed to help him gain his freedom. Samuel Bass agreed to send letters to Saratoga, which is where Solomon’s family resided, but there was never a response to the letters. A few months later, Bass again was able to get into contact with Solomon and told him that he would be going to Saratoga on his way to Canada, his homeland. Solomon gave him the names of his family and friends and Bass told him he would again send letters for him. A few months after Samuel Bass sent out the letters, Solomon was working in the fields and was approached by two men in a carriage. Solomon realized who they were and knew they were there to grant him his freedom. After proving to the men, the sheriff and Henry Northup, that he was Solomon Northup and he was free, they granted him his freedom. (204-242) Solomon Northup was a free man but was never allowed to admit to it and feared running away because of the consequences. The first time Solomon argued that he was kidnapped and was free, he was almost beaten to death and threatened that if he ever again admitted to that, he would be beaten worse or even killed. That fear that was inflicted into him was the reason Northup never told anyone his real life story. Another reason Solomon never tried to escape north was because every white man in the South had the right to stop and ask him where his freedom papers were, and if he did not have any, then the white man had the right to take him to jail. If a runaway slave was ever found or returned to their master’s, the punishment was almost too harsh to survive. In addition to the fear of being severely punished, most slaves did not know the exact route to the North and to freedom. Solomon experienced both freedom and slavery, and two completely different worlds of them. Northup hated slavery and periodically expresses his negative attitude towards it. Northup describes his first ever beating to the burning pains and agonies of hell. (25) Solomon describes his master, Edwin Epps, coming home intoxicated and whipping slaves for fun and making them play instrument and dance after a hard days work. (136-138) Another incident occurred when Solomon was ordered to beat another slave, which he did at least forty times. Edwin Epps was still not satisfied, but Solomon disobeyed his master and threw down then whip. Edwin Epps picked up the whip and beat her until she no longer moved and was on the edge of dying. After Solomon witnessed the beating, he said â€Å"Thou devil, sooner or later, somewhere in the course of eternal justice, thou shalt answer for this sin!† (197) Not all white men felt the same way towards slavery as did most of Solomon Northupâ₠¬â„¢s masters. Some white men, from the North and South, disagreed with slavery and thought that all slaves should be set free because no man should have the right to own another man and wanted to help free them, like Samuel Bass. Other white men helped free slaves because they felt it was their responsibility toward a son or family member of his family’s former slave, like Henry Northup. Research Papers on 12 Years a Slave. Solomon NorthupCanaanite Influence on the Early Israelite Religion19 Century Society: A Deeply Divided EraComparison: Letter from Birmingham and CritoTwilight of the UAWCapital PunishmentThe Effects of Illegal ImmigrationBringing Democracy to AfricaThe Spring and AutumnArguments for Physician-Assisted Suicide (PAS)Hip-Hop is Art

Project Management For Healthcare Essay Example | Topics and Well Written Essays - 250 words

Project Management For Healthcare - Essay Example IT risks may involve computer viruses, hacking, phishing or completed system crashes. In healthcare these have very high risk levels as they may result in loss of important electronic records for the organization and patients thus wreaking havoc to the whole system. IT risks may also involve the project information being accessed by others who may want to use it. The financial element of project management can also be a potential risk to healthcare projects; if for some reason the organization does not have enough finances for the project then it may be brought to a complete halt. Liability issues are also common in healthcare involving management of patients and their information and thus project managers must put into consideration. Risks coming directly from the project may include doing something for the first time, changes in crucial requirements, poor estimation of resources and lack of clarity in definition of responsibilities. There may also be external risks in the forms of natural catastrophes, and regulations e.g. on manufacturers of medical instruments and pharmaceutical companies. People risks include lack of proper controls, poor relations, lack of leadership, organizational designs being poor, lack of conflict management programs in place and people lacking proper skills to communicate. In conclusion therefore project management for healthcare is not an easy task; so many events some unexpected may pose risks which may make it very hard to successfully run a project. Risks range from IT, issues, financial resources, the environment, people issues and natural events. It is therefore to anticipate challenges upfront when running with projects and plan some mitigation plans in order to ensure the project is a

Crisis communications- Honda Recall Research Paper

Crisis communications- Honda Recall - Research Paper Example It is vital to note that business apologizes differ from personal apologies because business apologizes are given in order to retain clients, customers and business relationships (Meiners, Ringleb & Edwards, 2008). A business apology is given to customers regardless of whether the error or mistake was preventable or not. In this case, the business apology will be given in writing through social media platforms such as Facebook and Twitter, and verbally, through YouTube and television advertisements. Honda should follow strategic steps in providing its apologies to its customers. The first step is monitoring the presence of Honda’s products in the market and social media platforms. The second step is the engagement of customers and product reviewers immediately. In the apology, Honda should be honest and assume responsibility for its shortcomings. Most importantly, Honda should learn from its mistakes (Meiners, Ringleb & Edwards, 2008). The first thing that Honda should do before offering its apologies is to study or monitor its presence in the market and social platforms. In order to respond to the issue appropriately, Honda should be aware of the reviews provided by its clients and industry analysts. Once the firm has studied its presence and customer perceptions, it should apologize appropriately, based on the issues raised by the customers. This takes the firm to the next step, which is engagement with customers. Engaging with customers will enable Honda to obtain con structive feedback. Social media provides ideal platforms for offering apologizes. Social media such as Facebook, Twitter and YouTube have combined audiences of approximately 1 billion people on a daily basis (Meiners, Ringleb & Edwards, 2008). The apology message should focus on customer satisfaction and the firm’s shortcoming. Honda should know the right time to offer its apology. The

Unfair Terms in the Contracts and Exclusion of Liabilities Essay

Unfair Terms in the Contracts and Exclusion of Liabilities - Essay Example This may be due to the lack of a precise definition of the term ‘reasonableness’ under the provisions of the Act, the lack of which   that gave enormous freedom to the courts to decide on the reasonableness depending on the particular circumstances of the individual cases. Moreover the courts distinguished between the business transactions and the goods or services supplied to the consumers to decide on the reasonableness of the cases which enhanced the complexity of the issues arising from the operations of the Act. But it is certain that the Unfair Contract Terms Act 1977 considers the invalidation of the limitations and exclusions of the liabilities arising out of the operation of the standard written terms of business in case they are found to be unfair or unreasonable. This would leave the contractors facing an unlimited liability with respect to any issues arising during the course of construction process with the developers or the employers as the case may be. T he Court of Appeal has recognized the reasonableness of the claim for exclusion of the liability of an IT supplier in the case of Watford Electronics v Sanderson. In this case Lord Justice Chadwick observed that â€Å"where experienced businessmen representing substantial companies of equal bargaining power negotiate an agreement, they should be taken to be the best judges of the commercial fairness of that agreement. The court should in these circumstances be slow to intervene to substitute its own judgment.†Ã‚   Thus the decision of the Court of Appeal had acted.

Midterm Essay Example | Topics and Well Written Essays - 3250 words

Midterm - Essay Example To this end, the paper will critically examine the concept of philosophy and what it actually means in the general sense. From there, the Indian philosophy will be examined in-depth. This will involve the critical review of elements and aspects of Indian thought and what really matters to the Indian people in terms of philosophy. Afterwards, the paper will examine traditional Greek philosophy, which forms the basis of Western philosophical thought. This will lead to a comparison between the Greek and Indian philosophical ethos. This discussion will make way for an introduction of Chinese philosophical worldview. This will involve the reconciling of Chinese philosophy and Indian philosophy as the Eastern or Oriental school of philosophical thought and the assessment of their differences. The discussion will also compare how the two philosophies differ from each other. In order to analyze and evaluate the core concepts and ideas of this study, there is the need to make meaning of the world "philosophy". This will provide an answer to the central features and concepts in the discussion to be undertaken. There are various definitions of philosophy that can be used to describe the concept. Philosophy can be viewed as the fundamentals related to the study of human thought and a conception of things around human beings. In other words, philosophy is about how to provide a documentation and definition of various ideas and principles that describe things that exist and things that happens around people in the

Great A&P Essay Example | Topics and Well Written Essays - 1000 words

Great A&P - Essay Example The Great Atlantic & Pacific Tea Company was not the first chain retail store, nor did it invent the concept of the supermarket. A&P did not develop any new business strategies nor did they employ a single technique that hadn’t been used previously by others in some form or fashion. They were, however, able to find wild success in the transformation of the process and efficiency of food distribution in Depression-era America and afterwards. The changes A&P subsequently made to our food distribution system set the stage for it to become the largest retailer in the world between the years of 1915 and 1960. A&P recognized that the nation’s reliance on small, independent grocers was not effective since it was primarily based off high price margins and low volumes of stock. Consumers did indeed benefit from the changes A&P integrated into the modern shopping experience, but heated debate did ignite among small business owners and politicians the country over. It would seem t hat the Great A&P itself had undercut local, independent butchers, bakers, and candlestick makers in order to unite and profit from the retail conglomerate that it had envisioned. Although A&P didn’t actually cause these problems, it certainly took the heat for them, and Levinson does an ample job of illustrating how A&P’s triumphs put the organization center stage over the possibilities of corporate monopolization meant for the livelihood of small business owners nationwide. George Gilman, in the 1860s in New York City, differentiated his leather goods business into beverage and tea sales.

Midterm Essay Example | Topics and Well Written Essays - 3250 words

Midterm - Essay Example To this end, the paper will critically examine the concept of philosophy and what it actually means in the general sense. From there, the Indian philosophy will be examined in-depth. This will involve the critical review of elements and aspects of Indian thought and what really matters to the Indian people in terms of philosophy. Afterwards, the paper will examine traditional Greek philosophy, which forms the basis of Western philosophical thought. This will lead to a comparison between the Greek and Indian philosophical ethos. This discussion will make way for an introduction of Chinese philosophical worldview. This will involve the reconciling of Chinese philosophy and Indian philosophy as the Eastern or Oriental school of philosophical thought and the assessment of their differences. The discussion will also compare how the two philosophies differ from each other. In order to analyze and evaluate the core concepts and ideas of this study, there is the need to make meaning of the world "philosophy". This will provide an answer to the central features and concepts in the discussion to be undertaken. There are various definitions of philosophy that can be used to describe the concept. Philosophy can be viewed as the fundamentals related to the study of human thought and a conception of things around human beings. In other words, philosophy is about how to provide a documentation and definition of various ideas and principles that describe things that exist and things that happens around people in the

An Objective Way of thinking using mathematical principles Article - 1

An Objective Way of thinking using mathematical principles - Article Example Then one should seek to establish for each class of experience, what classes of knowledge are required for that class. For the Visual class of Experience one realises that all that can be acquired are those classes of knowledge that the individual’s senses can receive without any interpretation. This reasoning can be set out in the form of a series or SET of equations 3/ One of these classes is the ‘visual experience’ e.g. viewing the world that surrounds us for which the ONLY class of knowledge one requires to satisfy this class of experience, is that which can be gathered through the specific human’s senses e.g. for the sight sense, ‘colours that form shapes’. This applies to all the members of reality that make up the world that surrounds us. No further interpretation is required or can be made through the ‘visual experience‘. [See also the solution to Big Question 2 which details how the personal TEMPLATE works. For it includes what classes of knowledge the senses can detect and those that cannot be detected I.e. complete SET that can be used to represent any human.] 4/ Thus by adopting this thinking strategy of accepting what one receives through the senses without personal interpretation I.e. subjectivity [perceptions], everyone would be able to see the same / real world rather than seeking to create their own world. My appreciation for Roger Penroses essay asking "What is reality?" was diminished because he gave no clear-cut definition of what he means by "reality" (18 November, p 32). As a result, the discussion seemed like nothing so much as an overview of the implicit etymology and current range of English-language meanings of that word. One can easily imagine dictionary definitions that either include or exclude physical events at the quantum scale, or human mental events such as unexpressed thoughts. I am not a linguist, but I suspect that the words for "reality" in other languages may not exactly

The Impact of Web 3.0 on Marketing Essay Example for Free

The Impact of Web 3.0 on Marketing Essay The future of the Internet is in Web 3.0, known as the Semantic Web. Feigenbaum, Herman, Hongsermeier, Neumann and Stephens (2007) summarised the concept as â€Å"a highly interconnected network of data that could be easily accessed and understood by any desktop or handheld machine†. The authors, referring to a 2001 article by Berners-Lee, Hendler and Lassila about their vision on Web 3.0, also said Berners-Lee et al: painted a future of intelligent software agents that would head out on the World Wide Web and automatically book flights and hotels for our trips, update our medical records and give us a single, customized answer to a particular question without our having to search for information or pore through results. This means online sites and databases already contain information about individuals’ culture, travel, health and education. In Web 3.0, individuals’ habits and preferences are known. The technology of Web 3.0 is ‘smart’ in using the data to drill down key choices to individuals, thereby saving Web 3.0 users time and effort in searching for information and in making decisions. Web 3.0 is however not a product separate from its previous ‘incarnations’. Instead, it is an extension or an enhancement of the current Web. The World Wide Web Consortium has already released Semantic Web technologies and languages for the different sites and databases to ‘talk’ and generate results in a unified manner for Web users. In contrast, Web 1.0 was just about linking Web pages with hyperlinks. Web 2.0 is where we are now—the consumer and producer of information are increasingly the same person, sharing views and new ideas with fellow netizens (sometimes anonymously). Web 3.0 is the â€Å"convergence of new technologies and rapidly changing consumer buying trends†, having overcome some of Web 2.0’s limiting factors such as presenting the audience with too much information, which Tasner (2010) argues, distracts us. Advertising has accordingly evolved from placements in newspapers, magazines, radio, signs and from the 1930s, on television. When the Internet came to wide use in industrialised societies in the mid-1990s, marketers advertised online through banners or interstitials (among others) and refined their search engine optimisation so the brands’ Web links appear at the top of search results. Functions of Web 3.0 Although Web 3.0 is not widely utilized, the technology is already in use (Ohler, 2010). Smith (2009) speaks of Web 3.0 as sophisticated, intelligent software that can learn, understand and make decisions. For example, Web 3.0 can trace online materials, analyze the popularity of content and draw conclusions. It will filter and refine the users’ online searches. This idea is also echoed by Reh (2011), who says Web 3.0 will be able to extract feedback on products, services or organizations that have been posted on blogs and online forums, for example. Organizations can then develop Web pages specifically aligned with their customers’ needs (Reh, 2011). This saves time and cost for the organization. The norm is that an organization would track online traffic by the number or pattern of clicks on its website and get feedback from surveys in order to predict what its customers want. Web 3.0 will empower marketers by allowing them to target products and create specific marketing messages for particular customers more intuitively. Advertising might turn out to be less effective and marketers will need to rely on their merits and not on what they claim (Smith, 2009). In an article by Baumann (2009), Nova Spivack, founder and CEO of Radar Networks views Web 3.0 as an upgrade of Web infrastructure. He says the focus will be on the back-end of the Web, where final processing of the data occurs. An upgrade of the databases and data stores will increase efficiency and make searches faster. Time-consuming tasks such as searching and compiling currently done by netizens will eventually be taken over by computers in the future. Web 3.0 applications will have the capacity to run on any device, be it a computer or the mobile phone. These applications will be speedy and customizable (Cho, 2008). Theoretical framework For the purpose of this research paper, we will be adopting the Co-creation method as the theoretical framework. According to Prahalad and Ramaswamy (2004), it is the process whereby consumers take an active role and co-create value together with the company. With the impending rise of Web 3.0, the framework has provided companies with unique and inventive opportunities to capitalise on consumers’ innovative potential. This has resulted in various approaches to collaborate with consumers during the entire value chain. Most often co-creation occurs during the innovation process, referring to joint product development activities such as generating and evaluating new product ideas; elaborating, evaluating, or challenging product concepts; and creating virtual prototypes (Fueller, Matzler, Stieger, Kohler, 2011). Cost-efficient and multimedia-rich interaction opportunities offered by the Internet and the existence of online communities have made virtual co-creation a suitable means of creating value and improving the overall success of new products. Information technology enables new forms of producer-consumer collaboration in new product development processes (Fuller, Muhlbacher, Matzler, Jawecki, 2009). With Web 3.0, social interaction drives business operations (Laurent, 2010). We infer that marketers will take advantage of this because a Web 3.0 browser would have learned a customer’s likes and dislikes. The more interaction a user has with the Internet, the more the browser would learn about him/her to predict future behaviours and consumption patterns, putting the user in touch with people who share his/her interests and aspirations (Kumar, 2009). Consumer co-creation, in which consumers participate creatively in the production of content and innovation of services, has arisen because of consumers’ greater access to the â€Å"means of production† through information and communication technologies (Lundvall and Johnson, 1994). It aligns to the shift from producer-centric to consumer-centric innovation. Consumers are not just engaging in production, but also in dynamic production, or innovation (Potts, 2008). This is facilitated by the same forces that are increasingly delivering productive capabilities into the hands of consumers, and is occurring with ever higher quality, at ever lower costs, and on an ever increasing global market into which particular consumer specializations can find a â€Å"producer† niche (Potts, 2008). According to Fuller (2004), consumers are considered a valuable source of innovation. Researchers as well as consultants claim to virtually engage consumers in co-creation activities s uch as generating, designing, refining and testing ideas and new product concepts. They do this in order to develop new products and services that better meet consumers’ wants and needs and to decrease the high failure rates of new product introductions, especially prevalent in the consumer goods sectors. The novelty of virtual co-creation compared to conventional customer integration is that consumers are not only asked about their opinions, desires, and needs, but also are asked to contribute their creativity and problem-solving skills. Consumers therefore take on the role of co-creators (Fuller, 2010). In this paper, we will apply the co-creation framework to address the following research questions: †¢ How will marketers now skew their marketing strategy to maximise on Web 3.0? †¢ Will online marketing efforts move towards targeting social networking sites only? †¢ Will online marketing efforts now be shaped by customers? †¢ What is the impact of privacy issues on marketing efforts? We infer that as the opportunity arises to innovate, along with further development of social networking characteristics of Web 3.0, online marketers will have to look to consumers’ insights when it comes to shaping their online business models. As set out above, it is an inc entive for consumers to have a say in how they experience their shopping online. Marketing strategies on Web 3.0 With Web 3.0, social interaction drives business operations (Laurent, 2010). We infer that marketers will take advantage of this because a Web 3.0 browser would have learned a customer’s likes and dislikes. The more interaction a user has with the Internet, the more the browser would learn about him/her to predict future behaviors and consumption patterns, putting the user in touch with people who share his/her interests and aspirations (Kumar, 2009). Mobile technology, too, will advance with Web 3.0 where advertising will explode, as Web-based advertising allows for rich, engaging ads (Kurtyka, 2007). Zoetrope is one of the early users of Web 3.0 technology. Using the Zoetrope interface, a user could compare historical changes of various data through time by comparing snapshots of different pages on the Web. Analyzing different and changing elements on Web pages over a period of time is downright difficult today, if not impossible. But Zoetrope makes it happen. The headlines of, say, today’s Straits Times homepage will be gone tomorrow, and yesterday’s price for a pair of jeans on ASOS is likely irretrievable today. This means that marketers can now see the key words trend or correlate the relationship between products, consumer needs and brand names over a period of time. By using this technology, they can now provide better information to searchers overall. By using snapshots of their competitors’ link profiles over time, marketers will able to find out whether their competitors are out-linking them. U.S. retailer Best Buy is using a Semantic Web markup language called RDFa to increase the visibility of its products and services online. With data such as store name, address, store hours and geographical data being marked up using RDFa, search engines can identify each data component more easily and put them into context. The use of semantic technology led to increased traffic and better service to its customers (MacManus, 2010). Meanwhile, marketers will face the challenge of having to be more creative in their strategies (Cobe, 2007). They would need to constantly update themselves abo ut their customers’ preferences and develop their software for user interface feasibility, functions and so on, to keep up with customer’s spending needs (Smith, 2009). Research using Web 3.0 may take the shape of working with consumers to build a co-managed interactive feedback/preemptive mechanism. The essential 4P’s of marketing — product, price, placement and promotion — will be affected by linked data. Linked data come about when information is marked up in standardized, highly structured formats such as Resource Description Framework (RDF), allowing computers to better understand the meaning of content, rather than simply matching on strings of text (Byrne and Goddard, 2010). So the real power of the Semantic Web, as Byrne and Goddard note, lies in the ability of â€Å"intelligent† search engines to disambiguate terms (Apple the computer vs. apple the fruit, for example), to understand the relationships between different entities, and to bring that information together in new ways to answer queries. How then will marketers skew their marketing strategy to maximise Web 3.0? Marketers love data and they will use these â€Å"free† data to do market research, Web analytics and customer relationship management records. As marketers, they will b e able to use this data to advance market research and product development. With the Semantic Web, they can easily make correlations and connections between the audience and the brand far more deeply than before. This in turn will empower marketers to be more targeted in messaging, more efficient in reaching their customers and more relatable as brands. Besides providing more meaningful information for consumers, marketers will gain from enhancing search engine optimization as well. With the consumers’ online search patterns on hand, marketers can add search-engine-friendly structured data to their websites, resulting a more relevant search, hence generating a better listing, more clicks and more traffic. At the same time, word-of-mouth sharing, syndication of Web content to other online sites, feedback and social groups will have a role in spreading memes. The newest innovation by Facebook, called Open Graph, is a good example. Facebook users will be able to instantly share activities with their friends through applications without being required to grant the apps permission each time. As a result, Facebook users will be sharing more data with friends, Facebook, and marketing companie s than ever before. The goal is to send everything a user does, everywhere on the Web, to Facebook. Guess (2011) notes that Open Graph allows the Web to evolve into the Semantic Web, where experiences are personalised and needs anticipated based on user data. Users are highly likely to love this they will be seeing what they prefer . Engagement with customers is high and they will more likely to be interacting with product brands. With this, marketers will need a tool that can measure the sentiment of an article or comment, who it came from and who it was directed to. It will also be good to measure the connections between community members and between people and concepts. By looking at both trending and popular dialogue, marketers can tell if their brands have sparked robust exchange online. While Web 3.0 offers all the gears for marketers to become better at their game and to measure the effectiveness of campaigns more completely, it also makes marketers less relevant. The content is crucial but the message or is no longer being told alone by marketers. It is in the social graphs and others’ perception of the brands’ ranking in importance through linked data. For survival, marketers must embrace collaboration and innovation, be transparent and continue to harvest content of value. Moving towards social networking Web 3.0 represents a shift in how people interact with the Web and vice versa. Standards are continually being created to make Web-based data and information smarter. Mobile devices are becoming more powerful and versatile, making almost any kind of Internet activity available on the go. Immersive and virtual environments are becoming richer, more complex, and as applications become smarter, the Internet experience will become more immersive (Green, 2011). According to Manas (2009), social media are no longer reserved for teenagers discussing the latest fads — they have become a tool that will either help or harm a business, depending on how they are utilised. Manas reasons that businesses should take advantage of Web 3.0, as rather than just responding to queries, a search engine will try to understand a consumer’s nature, social footprint and sentiments, before it gives a response. While scouring the Net for people, places, and things and determining the relationships between them, new search engine technology can understand the feelings associated with them, positive or negative. However, he advised businesses to be discerning about which platforms to use as there are more than 100 social media platforms, each with its own flavour — some users like Facebook, others like Bebo, and another group is more into MySpace. Customer integration can be much more than merely access to the right information. It can be defined as a form of value creation where the consumers take part in activities and processes which used to be seen as the domain of the companies (Wikstrom, 1996). The customer becomes a ‘co-producer’ and from a producer perspective, the customer is seen as tasks in a production system (Ramirez, 1999). In a case study of Nike made by Ramaswamy (2008), the article discussed how to co-create value through customers experiences in the context of the innovation and marketing processes of Nike. It provided details on Nikes social networking site, Joga.com, where individuals can upload videos of their soccer skills and the network community can judge a monthly winner. Other marketing initiatives of the company include street soccer competition sponsorships, a website where professional soccer players can interact with fans and conventional Internet marketing program sponsorships (Ramaswamy, 2008).

Plans For Introducing The Laptop Bags In UK Marketing Essay

Plans For Introducing The Laptop Bags In UK Marketing Essay Introduction Marketing is defined as, A co-ordinated process which makes the best use of available resources to present a product proposition to a target market in order to achieve objectives, and then evaluating how successfully this has been done. Peter Verwey, TMA marketing manual Philip Kotler defines Marketing as the art of identifying and understanding customer needs and creating solutions that deliver satisfaction to the customers, profits to the producers and benefits for the stakeholders. Marketing is the performance of those activities which seek to accomplish an organizations objectives by anticipating customer or client needs and directing a flow of need-satisfying goods and services from producer to customer or client, says E. Jerome McCarthy of Michigan State University. http://www.audiencesni.com/library/lb-downloads/reports/Strategic%20Marketing%20Planning.pdf As the mission statement of Royale Company is To excel in customers world Vision: Making a difference with great quality and value for the products Values: Quality, value, innovative, service and integrity. Royal company does ensure and strive to get their vision of excelling customers world are measured in depth to the way they run their business and the way they serve their customer be it home or abroad. Royal company mission and values are also met by ensuring that they meet customers expectation with appealing, superior quality products at value for money. Marketing Environments of the UK Royal company has decided to launch a fashionable and convenient bag designed for laptop known as L bag As per the marketing study it is said that people want their laptops and phones to be functional and fashionable and there is a real crossover in product at the current market. UK market wants product to associate them with a brand image. People make choices in what technology they buy based on the feel good factor and what it says about image or personality over what it can actually do. Which is why Royal company has decided to design in different colours, for the sophisticated, the understated and the loud. As tech gets smaller, portable, part of fashionable image and essential and hence fashion industry in generally is waking up to technology. http://news.bbc.co.uk/1/hi/technology/3224441.stm There was a real niche in the market for a lightweight stylish bag that had the technology in it to hold a laptop, but also the technology in it so that if you dropped the bag, the laptop wouldnt break. As young generation in UK are finding it essential and easier to carry the laptop with them around as it is getting slimmer and lighter. With wi-fi hotspots, allowing high speed net access without wires, popping up around the country in bars and cafes staying connected on the move is becoming an important part of it. Laptops are becoming a fashion accessory in UK where people do not carry an ugly bag with a well fashioned dress. All the design that went into laptops bags was focused on the travelling businessman but no thought that now a day laptop is used by younger generation as well which would be a easy target for new product L bag. http://news.bbc.co.uk/1/hi/technology/3224441.stm Marketing Strategy: Whereas marketing strategy is a systematic approach to a major and increasingly important responsibility of management: to position and relate the firm to its environment in a way which assures its success and makes it secure from surprises Ansoff and McDonnell (1990). Every organization needs to know the market very well in order to do succeed in the business and Royal Company is no exception to this. The main features of market orientation are as follows: Customer Focus: Royal Company strives towards delivering the best products as per the needs and requirement of the customers. Competitors Orientation: In retail business Royal Company has survived and served customers for many years. Inter Functional Coordination: It needs to have excellent inter functional coordination to provide smooth service to customers. It means working together as a team. Marketing Plan for introducing the Laptop bags in UK market: In order to formulate the marketing plans as the UK market is very competitive, Royal Company must use their financial resources to create and sustain a high profile with multi level marketing campaign to raise their profile in UK and establish the idea of quality bags for laptop. Need to be innovative in the market are as follows: Business survival For better returns To take advantage of opportunity For profitability Competitive Advantage Macroeconomic Analysis is divided into internal environment and external environment. Internal environment consist of Firms own management structure, the strategies and objectives, the different departmentation within organization. The ability to serve the customer is mainly affected by the internal factors. The external factors mainly consisted of suppliers, distributors, customer, competitors and publics and also the group of shareholder. On the other tool that will be used in these areas is Porters five forces. Just as SWOT and Porter five forces is used to identify new product, services and how a business can be profitable in the market. A PEST Analysis of the industry examines the, social, economic, local, technological, national, political, and global influences to understand opportunities and threats well. Retail industry had an assumption that to some extent these factors (political, economic, social, legal and environmental) will be applicable. Political: It influences organizations in many ways. This factors can create advantage and opportunity for any new organization. They can pose restriction on duties and obligation on organizations. Royal Company has to know the political environment in UK very well such as market regulations, legislation such as the minimum wage and anti discrimination laws, trade agreements and restrictions. Economic: Retail industry is very sensitive to interest rate and also fairly recession proof. Because of September 11 events, stocks were plummeting and prices are low all time due to this the world economy have suffered heavily. However after the September 11th attack the world economy is up and the retail industry are boosting again and consumers are becoming more optimistic. An economy undergoing recession will have high unemployment, low spending power and low stakeholder confidence against a booming economy. Social: There are changes in consumer taste and lifestyle present both opportunities and threats for the retail industry. People are know more thinking about the fashion and brands image which they can easily afford and have them as well. Population changes also have a direct impact on organizations. Changes in the structure of a population will affect the supply and demand of goods and service within the economy. Technical: the way a business would operate has changed greatly due to Technology. Royal Company needs to use this available technology such as the internet and other information exchange system, incorporating a multitude of software which helps to manage the business. In retail industry the introduction of online shopping via internet is now a common place for shopping. IT system undertakes the companys administration, management, and paperless operations which are monitored by the secured sever, it provides a flexible base for running the business. UK is at the forefront of technologically developed. Hence Royal Company gets an advantage of developed logistics and distribution channels already in place. One other tool that will be used in these areas is Porter Five Forces. This model can be used to good analytic effect alongside other models such as the SWOT and PEST analysis tools. Five Forces analyses five important in the determination of competitive power and these are: Buyers power: Suppliers power: Rivalry among competitors: Threat of new entrants: Threat of substitute products: Below is the diagram which describes the Porter Five Force Model: Diagram1: http://colette3010.files.wordpress.com/2009/10/5forces.jpg The Problems which Royal Company will be facing and threats of substitute supermarkets, supplier power, buyer power and the power of customer can be explained by Porters five forces. Buyer power also decides the prices in the market. If products are expensive than other products will be purchased. This mean market is disciplined which make the pricing disciplined as well and stops them to destroy the market in a profit war. Supplier power is an essential part of this model. Suppliers demand that retailers should pay them certain price for their service and goods supplied. Threat of substitution is always been affecting any organizations, however they try to ensure brand image and quality by having the best value for the products. Competitors and new entrants is also another threat for Royal Company as they acknowledge these seriously, and therefore the company always plan to improve upon developing its stores. Royal Company can determine its strength, weakness, opportunity and threats to its business by using SWOT analysis: STRENGTHS various range of products Available 24 hours a day Cash Flow Position is strong Increase turnover and trading profits Balance Sheet is strong Leading Supermarket Chain Awareness of Brand Human resources Online Shopping capability to turn assets into advantages OPPORTUNITIES Globally Developing brand alertness Forming New Markets Globalizing the Market Alliances Innovation Growth in Low cost brand Diversification Offering available new markets with advanced margins WEAKNESSES requires local awareness of customers and culture overseas brand THREATS existing New competition Raw materials prices are instable downturn in Economic Globalising the shifting market Takeover bids Low cost brands from Far-East Extremely high competition for resources and customers Product Sales Cycle: Diagram2: http://dpl.kaist.ac.kr/DM_wiki/images/d/d5/Product_Lifecycle.gif Introduction Stage: In the introduction stage, Royal Company seeks to build product awareness and develop a market for the product which is described as As Royal Company wants to enter the UK market, it has to make sure that the product it wants to launch should be according the needs and style of the UK people. Royal Company has made a market research and aspires to launch Laptop Bag in the market. http://www.quickmba.com/marketing/product/lifecycle/ The impact of Marketing Mix is as follows: According to kotler, el al (1996), marketing mix is a social and managerial process by which individual and groups obtain what they need and want through creating and exchanging products and value with other. It is an important tool in marketing that helps a company to identify a number of variables that stimulate purchasing decisions for any product. There are 4 Ps in marketing mix notably Product, Price, Place and Promotion. Royal company has used this tool to enter UK market with launch of new product line to target people from all walks of life to puruse them to purchase the product known as L bag. Development of Product with description: L Bag: http://www.purseblog.com/images/Burberry_Denim_Messenger_Diaper_Bag.jpg Traditionally it is believed that a good product will sell itself. It become easy to lauch a product which is wanted by customer to make go along with the market and fashion trend. Basic features of L bag is that: It has a main compartment with a padded sleeve which can carry 17 inches laptop so others like 14, 15, 12.1 inche and smaller could fit in it easy. A second compartment which carries neccessary power adapters and other accessories of the laptop. It also has to be strong that it could hold the weight of laptop plus some other neccessary things. Side compressions strap A third small compartment with small sections to hold mobile, pens, credit cards, coins. Basically like an organiser. Benefits of L bag: It has special disk jackets inside where one can carry various discs. USB memory sticks holding has small pockets for it. Dimensions is 17 x 12 x 6 inches, 43 x 30 x 15 cm which can be used by commuters cause it will be smaller than the minimum dimensions allowed in flight cabin size which acoording to the new rule passed on 7th January 2008 is 56cm x 25cm x 45cm(www.bbcnews.co.uk) then even traveller could use them. Mp4 and Mp3 music Holder with adjustable strap to adjust with different sizes. Shoulder strap on the bottom has Mp4 and Mp3 controller. Contents of the bags is felt with riveted on sensitive parts of the bags. Carry a 17 inch laptop with its accessories. It is in fashion and matching the latest clothing trends It serve more than one purpose. Benefits of the L bag over traditional backpack are: Less straps hanging on the outside, which thus means less danger of getting stuck The plain shape make them smaller when empty It is quicker to get things in and out of the bag thanks to the big lid It doesnt have to be carried on the back making it easier to protect the contents from pickpockets It does not have to be taken off when reaching for its content, just swing it round. Pricing Strategies: Price is one factor in marketing mix which triggers the purchasing power for any customer. It has always been an attraction to consumers and a challenge to the product manufacturer. If prices are high then it wont sell which can be fixed by reducing the prices. http://freepresentationslides.blogspot.com/2008/09/introduction-phase-of-product-life.html Developing Marketing Strategies and Plans from Khawaja Naveed A rapid penetration strategy consists of launching the product at a low price and spending heavy level on promotion. Royal company has used strategy that promises to bring about the fastest market penetration and the largest market share. This strategy makes sense when the market is large, the market is unaware about of the product, and most buyers are price sensitive there is strong potential competition. The introduction phase starts when the new product is launched. In this introduction phase, profits are negative or low because of the low sales and heavy distribution and promotion expense. The promotion expenditures are at the highest ratio sales, which conducted to New and unknown product should be passed to customers. Induce trial of the product. Secure distribution in retail outlets. L bag is launched for younger generation in UK. As the price is very sensitive factor in marketing , it is hence important to price the product right. http://freepresentationslides.blogspot.com/2008/09/introduction-phase-of-product-life.html It is difficult to know the market value of new product hence a soft opening is recommended where u faces a small group of customers rather than the big crowd which one might not be able to handle on the first day of business. Promotional Strategies: For a marketing position to be sustained it should be linked with a promotional strategy and these are basically two promotional strategies that could be selected and these two are Push and Pull strategies. The Push promotional strategy relies on the companys sales force and its promotional activities to be able to create a consumer demand for a particular product and it aims to sell directly to the consumer without any distribution channels. The Push strategy tends to rely on high advertising and consumer promotion to be built a consumer demand for a product. Product requires innovative, creating marketing solutions in order to successfully differentiate them from competing product in the market place. One of the best ways to introduce the product in the new market with new product is through product publicity. One of the methods that Royal Company can use is through Editorial coverage which can be achieved to the maximum through newspaper and magazines. Place / Distribution Strategies: Putting the right product in the right location at the right time is a daunting challenge that involves a delicate balance of demand. Strategic distribution is a competitive advantage that accrues generally from the configuration of a distribution network ( who, what, where, when ) and more specifically, from the selection of partners ( middleman ) who intermediate between the company and the customer by performing necessary fulfillment and service activities. Royal companys distribution strategy is largely defined by its decisions on the number and type of customer interfaces. There are two fundamental fulfillment such as: Direct distribution Indirect distribution In general, both direct and indirect distributions are becoming integral to most companies retail distribution strategy. At this level, there are two types of distribution which Royal Company can select from: Exclusive distribution (retailer carries only one brand) Shared distribution (all major brands are carried) As L bag is entering UK market with new image, Royal Company has opted for Shared distribution along with other brands. Assuming denim so widely accepted and United Kingdom has 73% of the population n using denim as suggested my Global Lifestyle Monitor. http://faculty.msb.edu/homak/HomaHelpSite/webhelp/Distribution_Strategy.htm Branding: The American Marketing Association (AMA) defines a brand as a name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers. Royal Company sees branding not as a measure to target market over the competition, but as a solution to the customer problem. Royal Company has worked towards branding to ensure that a good brand has been achieved which delivers the message clearly Confirms credibility Connects with the target prospects Motivates the buyer Concretes user loyalty Product success comes only with deep understanding of market conditions, real customer requirements, and competition as well as translation of that business intelligence into high quality product within the window of opportunity. Successful products are ones that meet customer needs, are innovative and that offer value. The characteristics of a new product launch strategy were found to have a significant impact on the intensity of competitive reactions. Competitive reaction is diagnosed in terms of changes in the marketing instruments of the competitors. The data show that competitors react primarily by means of price changes, product changes and promotion changes. For a sales person it just is not that easy. A few ways one can begin is to command the respect of customers so that they will see salesperson as an authority on the products he/she sell. Gaining trust: Building relationship with customers is more important than the products sold. It is essential to know the customer, listen to them carefully and explain about the product. The messenger bag functions and advantages, and let them go at their own pace without pushing. Product knowledge: Knowing the product, study inside and out, makes a sales person prepared to answer to any questions asked regarding the products by customers. Be accessible: It is necessary for customer to know that the sales staffs are available to answer any questions they may have or to discuss any concerns they may have. Or simply making them aware of the product and promotion if any going on. Market Positioning: According to Mercer, D. (2000) is defined as the location of a product (or service) relative to others in the same marketplace and then promoting it in such a way as to reinforce or change its position. The factors that are considered for market positioning are: Product should be compared with other competing products Products position- the way the product is been defined by the consumers on their important attributes Applying a simple buying process which should help the consumers to categories the products according to their needs Segmentation: Blythe, J. (2005), states the segmentation is to identify a group of people who have a need or needs that can be met by a single product, in order to concentrate the marketing firms efforts most effectively and economically. Definition provided by business dictionary.com, market segmentation is defined as Process of defining and sub dividing a large homogenous market into clearly identifiable segments having similar needs, wants, or demand characteristics. In segmentating the market Royal Company must have taken these four factors: Geographic Segmentation will take into consideration such dividing people or market into different geographical locations. The country, climate, size of a place segmented into size of its age wise population. Behavioural segementation is based on the customers need and subsequent reaction to those needs or toward the purchase of intended products. It is important for Royal Company to understand the behaviour of the buyer, as they are targeting younger generation it becomes important to have right pricing to attract customer in the market. Phychographic Segmentation: Royal Company will be segmentating people according to their lifestyles and values. Target customers interest, opinions, values, attitude and the activities they perform. Demographic Segmentation: It is refers to a wide study of the potential customers. While marketing a product many variables like age, gender, education, income, size of the family, occupation, culture and religion, language and nationality are taken into account. This segmentation can help and has worked profitably. It play an important and vital role in determining whether a product can be mass marketed or designed for specific group. In UK Number of Males under 16 in 2007 was 5,895,000 and between 16 24 in 2007 was 3, 788,000. In UK Number of Females under 16 in 2007 was 5,615,000 and between 16 24 in 2007 was 3,580,000. In 2007, the majority of people in many non white ethnic groups living in Great Britain described thier identity as British, English, Scottish or Welsh. This included almost nine in ten (87%) people from Mixed group, 85% of people from Black Caribbean group and eight in ten from Pakistani and Bangladeshi groups ( 80% and 78% respectively). Royal Company has decided to launch it new product in LONDON as the total population of London: Males 3,738,000 in 2007 Females 3,819,000 in 2007 http://www.statistics.gov.uk/downloads/theme_social/Social_Trends39/Social_Trends_39.pdf http://www.buzzle.com/articles/market-segmentation-strategy.html Market Positioning: According to Mercer, D. (2000) is defined as the location of a product (or service) relative to others in the same marketplace and then promoting it in such a way as to reinforce or change its position. The factors that should be considered for market positioning are: Launch product should be compared with other competing products. Product position is the way the product is been defined by the consumers on their attributes. Applying a simple buying process which should help the consumers to categories the products according to their needs. Implementation of Marketing Strategy There are different marketing strategies that may differ depending on the different situation of the business. Benefits and costs of Marketing strategy: It depends on the kind of research conducted, targeted market, goals and aims of an organization methods and tools used for market research. A marketing startegy helps compile marketing goals and actions into a cohesive whole. In the same way different ways of strategy such as advertising, channel marketing, promotion can be elaborated. Marketing startegies are interative and dynamic in itself. Royal company would be focusing its energies and resources on course of action which can lead to increased sales and target market niche. Royal Companys marketing strategy has deeply constructed and combined product development, promotion, distribution, pricing and other elements, identified its marketing goals. It hasexplained how they will achieve and had determined the choice of target market between age group of 16-24 mainly which are younger generation. Basic implementation of marketing strategies includes: Target audience Key element Implementating ( Launching the product ) http://www.bnet.com/cp/implementing-a-marketing-strategy/66491 Recommendation for Royal Company for new product launch of L Bag for laptop: The ability to bring superior and unique product to market in a cost effective manner is the secret for good business performance and growth. Growth is pressurized by high levels of competition, shorter product lifecycles and ever changing market conditions. Company needs to have new ways to deliver value to their customers. It is important to be innovative to existing market once the company has managed to survive the market. Royal company should shorten time to market while reducing developing costs; it should adopt holistic view of the development process. One of the most critical strategic initiatives in new product introduction is: acquiring an explicit definition of customers requirement with customer and not RD vaccum. Conclusion: It is clear that perfect product launch can support business growth initiatives, superior product and effective cost management through integration of product lifecycle activities with customers. http://www-935.ibm.com/services/ch/bcs/pdf/scm-perfect-prod-launch.pdf